To support the UK’s launch of Lacoste’s L.12.12 footwear range, Closed Sundays designed and produced custom window displays for premium retailers including Choice and John Anthony stores across the country.

In parallel, we developed a full suite of in-store point-of-sale (POS) displays for Lacoste boutiques and retail partners, helping to create a consistent, immersive brand experience across all touch points.

The visual concept drew inspiration from contemporary gallery spaces. Footwear was elevated on clean white podiums, suspended within the window space to highlight each design detail. This minimal and refined approach reflected the timeless style of the original L.12.12 polo shirt, reimagined through the lens of modern footwear.

Supporting this, a large-scale banner graphic depicted the individual components that define this new expression of the Lacoste icon—bridging heritage and innovation in a striking visual format.