Projects

We take on all kinds of projects at Closed Sundays — big, small, straightforward, complex, and everything in between. No matter the size or type, we’re all about showing up for our clients and making things happen. Here’s an edited selection of works.

Madame Tussauds:

London store

Recognising the need for a revitalised retail experience, Madame Tussauds’ marketing and operations teams partnered with Closed Sundays to reimagine the store and enhance its potential.

boot room

Following the success of their Oxford Street store, Dr. Martens once again partnered with Closed Sundays to create their most impactful retail experience yet—the DM’s Boot Room.

European HQ

Ariat International, a global leader in equestrian footwear and accessories, entrusted us with designing and building their new head office in rural Oxfordshire. The project involved repurposing two Grade II listed barns into a functional yet aesthetically striking workspace.

Retail Kiosk

Following the success of our Madame Tussauds store transformation in London, Merlin Entertainments invited us to reimagine their London Eye retail kiosk.

Community hub

When the pandemic hit, brick-and-mortar retail came to a standstill, leaving design businesses like Closed Sundays facing unprecedented challenges. Amidst the crisis planning, downsizing, and initial uncertainty, Founder Chris Clewes saw an opportunity—one that would take him in an unexpected direction.

Groundworks

Closed Sundays partnered with creative agency Gung Ho Studio on a major brand activation for New Balance and the build-up to the 2025 London Marathon. The campaign, “Groundworks,” paid tribute to the commitment and resilience of the global running community in preparation for one of the world's most iconic races.

SC Elite

New Balance launched its latest SC Elite performance running shoe with a high-profile event in Central London, produced by Closed Sundays in partnership with New Balance’s London-based events agency, Gung Ho Studio.

L.12.12

To support the UK’s launch of Lacoste’s L.12.12 footwear range, Closed Sundays designed and produced custom window displays for premium retailers including Choice and John Anthony stores across the country.

citatdium

In August 2020, Dr. Martens launched an innovative, touchless retail experience in their revamped Shop-in-Shop (SIS) space at Citadium Paris, designed to enhance customer interaction while maintaining strict COVID-19 safety guidelines.

Test labs

To support the nationwide exposure of the New Balance SC Elite running shoe, we partnered with their London-based events agency, Gung Ho Studio, to deliver a seamless, multi-city brand activation across seven UK locations in just four weeks.

sustainable footwear

We’ve been proud partners with Good News, the sustainable footwear brand, since the very beginning of their journey. Their mission is clear: to promote a healthier planet by creating environmentally and socially responsible shoes.

heritage showroom

The Ellesse Heritage Showroom was created to pay tribute to the brand’s rich legacy in sportswear innovation and Italian tailoring. Located at the intersection of sport and fashion, the showroom is a physical space that reflects Ellesse’s enduring impact on global style.

Projects

Madame Tussauds:

London store

Dr. Martens:

boot room

Ariat:

European HQ

london eye:

Retail Kiosk

Cambrian coffee co:

Community hub

New Balance:

Groundworks

New balance:

SC Elite

Lacoste:

L.12.12

dr. martens:

citatdium

new balance:

Test labs

good news:

sustainable footwear

Ellesse:

heritage showroom