Revitalising a Space for a premium product offering

Following the success of our Madame Tussauds store transformation in London, Merlin Entertainments invited us to reimagine their London Eye retail kiosk. Situated adjacent to the iconic London Eye and formerly serving as the original ticket office, the space was to be repurposed into a high-end retail destination for premium London Eye-branded merchandise.

Innovative Design & Tailored Craftsmanship

Collaborating closely with Merlin’s team and their architects, we transformed this challenging space into a sophisticated and highly functional retail environment. Key design and manufacturing elements included:

• Bespoke illuminated shelving, offering full merchandising flexibility.
  
  

• Keeping an existing rear-counter, repurposed for enhanced usability.
  
  

• Custom mid-floor display units, incorporating on-hand storage for operational efficiency.
  
  

• A new cash and wrap counter, featuring an integrated, lockable glazed display tank to showcase premium products.
  
  

Delivering a Seamless Retail Experience

The result is a modern, well-optimised retail space that enhances both product visibility and the visitor experience, ensuring that guests leave with a lasting impression of the London Eye.