We’ve been proud partners with Good News, the sustainable footwear brand, since the very beginning of their journey. Their mission is clear: to promote a healthier planet by creating environmentally and socially responsible shoes. By reducing their carbon, chemical, and water footprints, and ensuring ethical production practices, Good News has become a pioneer in the sustainable fashion industry.

From Humble Beginnings to Iconic Retail Spaces

Initially, our collaboration focused on low-budget, small-batch point-of-sale (POS) materials. But as Good News gained momentum both online and offline and began attracting major stockists—including Liberty London and Selfridges—they needed impactful in-store branding to match their growing prestige.

Eco-Friendly Display Furniture with Purpose

To meet this need, we designed a set of custom retail display units that reflect the brand’s values and aesthetics. Inspired by traditional street-corner newsstands, the quirky, minimalist podiums were designed to literally and figuratively promote the “Good News”—highlighting their use of organic cotton, recycled rubber, and other sustainable materials in their footwear. These eco-conscious retail displays helped bring the brand’s message to life in two of the UK’s most prestigious retail environments. Two identical display sets were produced and installed at Liberty London and Selfridges, amplifying the brand’s visibility and reinforcing its commitment to ethical fashion.