Transforming Grade II Listed Barns into a Modern Workspace

Ariat International, a global leader in equestrian footwear and accessories, entrusted us with designing and building their new head office in rural Oxfordshire. The project involved repurposing two Grade II listed barns into a functional yet aesthetically striking workspace. Our goal was to seamlessly integrate the barns’ original features into a contemporary office design that reflects Ariat’s rich equestrian heritage.

Bespoke Design & Craftsmanship

We managed the entire process—from conceptual design and planning to bespoke furniture manufacturing and installation. Every detail was carefully considered to embody Ariat’s brand identity while preserving the character of the historic barns.

A Striking Entrance with Handcrafted Details

The entrance sets the tone with a reclaimed timber-clad wall, featuring the Ariat brand mark hand-hammered from over 1,100 farrier’s nails. Adjacent to this, a statement glass partition showcases a hand-illustrated tribute to Secretariat, one of the most legendary racehorses in history. Created by Cardiff-based artist Bruce Crowes, this artwork integrates Ariat’s mission statement into an inspiring visual centrepiece.

Showroom – A Nod to Equestrian Craftsmanship

The brand showroom is a masterclass in craftsmanship, featuring:

• Hand-built furniture crafted from solid oak and steel.
  
  

• Leather strap detailing and oak sleeper elements, reflecting Ariat’s equestrian roots.
  
  

• Central meeting tables inspired by Secretariat’s iconic blue and white racing silks.
  
  

• A 75-inch video conferencing system, housed in a custom-built, hand-finished cabinet.
  
  

Innovative Office Spaces with Authentic Character

Upstairs, an eye-catching floating red barn door, framed by floor-to-ceiling glazing, acts as a dramatic focal point. The main office space is designed for both collaboration and privacy, featuring:

• Solid oak dividing units, inspired by horse jumps.Hand-built furniture crafted from solid oak and steel.
  
  

• A dedicated breakout area with a curved seat, bookcase, and oak-accented walls.Leather strap detailing and oak sleeper elements, reflecting Ariat’s equestrian roots.Enhance customer engagement with a more immersive shopping experience.
  
  

• Three private office pods, each enclosed by full height glazing and large red barn doors, showcasing the barn’s original architectural elements.Central meeting tables inspired by Secretariat’s iconic blue and white racing silks.Boost sales and visitor satisfaction, leaving guests with a lasting final memory of their Madame Tussauds visit.  
  
  

A Perfect Fusion of Heritage & Modern Design

The result is a progressive and functional workspace that honours the authenticity of the historic barns while reflecting Ariat’s commitment to innovation and craftsmanship. This head office serves as a true extension of the brand—blending tradition with cutting-edge design, making it the perfect home for a world leading outdoor equestrian brand. The entrance sets the tone with a reclaimed timber-clad wall, featuring the Ariat brand mark hand-hammered from over 1,100 farrier’s nails. Adjacent to this, a statement glass partition showcases a hand-illustrated tribute to Secretariat, one of the most legendary racehorses in history. Created by Cardiff-based artist Bruce Crowes, this artwork integrates Ariat’s mission statement into an inspiring visual centrepiece.