New balance:
Test labs
Scalable pop-up brand experience
Nationwide Brand Activation | 7 Cities | 4 Weeks
To support the nationwide exposure of the New Balance SC Elite running shoe, we partnered with their London-based events agency, Gung Ho Studio, to deliver a seamless, multi-city brand activation across seven UK locations in just four weeks.
Our scope covered full-service event production and logistics, including:
Scalable setup tailored to each unique venue
Bespoke fabrication of branded assets
Sourcing, manufacturing, and supply of all materials
Transport, installation, de-rigging, and post-event storage
Despite tight timelines and varied site requirements, we ensured a consistent brand experience at every stop. The result was a high-impact, touchpoint-rich campaign that helped New Balance engage directly with local running communities and generate nationwide buzz around the SC Elite launch.
